Bachchan steps in

In a signal of times to come, Big B showed his intentions to support Gujarat and CM Narendra Modi by stating that he would love to become the brand ambassador of the state. For Modi, this could not have come at a better time, especially with judicial quarters casting a critical eye on the past handling of certain cases within the state. Amitabh Bachchan – in general – is quintessentially extremely respected and revered throughout not only the nation, but across the world – with BBC even ranking him as the Star of the Millennium. Amitabh’s words and opinions, which reach millions through his blog and media interviews, are not only superlatively effective in context, but due to Bachchan’s sparkling literary usage, impressively hitting too. Given that, Modi pulling off such an association for his state can be called nothing less than a coup. Rauf Ahmed, Film Critic & Ex-Editor, Filmfare, commented, “I found the move very intriguing. It’s also interesting that after being a brand ambassador for SP-ruled UP, AB should have chosen to represent Gujarat.” That Bachchan goes the full mile and much more in giving justice to his committed promises is a factuality beyond doubt, but what is also important to note is that if Narendra Modi grabs the opportunity now, he has the best chance in the past few years to change civil society’s perceptions.

Anchal Gupta

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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