Coexistence is a reality in realty! Mr. Vineet Singh, Business Head, 99acres.com

Now IIPM's World-Class Education... for everybody!!

Are the big builders and brand names easing out the small and mid-size developers?
I think both big brands and small and mid-size developers will co-exist. In many ways both serve different markets. The small builder is more local and serves a niche market. If small builders own land in the right areas they will definitely do well, as their projects will be in areas where there is a demand by the end users. In many cases small builders cater more to end-users than to investors.

Will small and mid-size developers find it difficult to survive in this credit crunch?
Yes, this may happen, especially, if the land-acquisition cost is high. Lot of small builders have been approaching big-size developers the liquidity has become tight and the cost of construction has increased by 30-35%. With the demand slackening, these small developers and their relatively tiny projects have to approach bigger players for survival. Having said that, all developers who are not heavily leveraged will survive. This offsets many risks and increases the ability of realty players to survive the slump.

Do you think, consolidation in the sector is the next wave of change or will it remain fragmented and scattered for now?
I don’t think any fundamental change will happen to the real estate sector due to this slow down per se. Though (in time) we see some movement towards a more regulated real estate sector - some changes (of course for the better) are required. These include uniform rates (based on carpet area), standardization of hidden/other charges, rating of developers, licensing/regulation of broking, et al.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

“Advertising? Naah!”

Now IIPM's World-Class Education... for everybody!!

McCann’s Sandip Mahapatra brings his own original spin to the subject. He believes that the once hallowed space reserved for all kids who didn’t fit into the mainstream job-scene has now fragmented into many pieces, each offering juicy, exciting and lucrative bites. “So the whackos don’t only have Advertising Agencies to fall back upon where their creativity is concerned. There are movies, TV channels, music channels, designing shops along with a million niche outfits catering to their creative skills, so why will they make a beeline for Adland? That special Calling Card – which involved charisma and mystique – no longer exists in its exclusive, pristine grandeur anymore,” expresses Mahapatra. He dismisses the popular contention of money being the biggest deterrent in Adbiz with, “If the business was so paranoid about it, you can bet they would damn well do something about it! It’s not about not getting good guys, but about not needing good guys!” He decodes his (shocker?) thinking for easy consumption. “The kind of importance, dependence and significance once invested in a servicing person has totally disappeared,” explains Mahapatra. Why? Because there are today specialised vendors to do jobs – previously assigned to him to oversee – that can be accessed directly with quality, speed at a lesser budget. In short, the new-age client is a different creature and so is the new-age vendor. So, what great value addition can the Ad Agency provide?

Senior ad professional, Esha Guha is thoughtful. “I wish I could really place my finger on that one critical reason… I guess it has to be a compendium of all suggested. However, a reason could be the disappearance of fun, magic and the brand of excitement which only Advertising offered. Earlier, it didn’t have computers and jargons, but had a galaxy of amazing, magical people who, brought life, colour, zing and chutzpah to a calling that was meant to be nothing more than marketing’s hand-maiden,” explains Guha. She believes that while focus, sophistication & technology have transformed the markets’ cape, with competition adding to it, somewhere “the heart has gone out of the hurrahs! Its cold, calculated and clinical atmosphere in the workplace, where emotional or creative leeway is neither required, understood or entertained. “In our time it was celebrated. No wonder, as someone brilliantly put it, the Merchants have taken over from the Magicians… Ah well, the price of progress I guess,” Guha shares. Darr gaya? C’mon guys , chill……. Darna Mana hai because DARR K AAGE JEET HAI, remember?!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Complacency Complaints...

Now IIPM's World-Class Education... for everybody!!

Meenakshi Madhvani,
Managing Partner, Spatial Access

Complacency Complaints...

Meenakshi Madhwani of media auditing firm Spatial Access believes that more often than not if a client’s advertising agency is not delivering, the reason is ‘complacency’ on the part of agencies, who are smug in their creative confidence. She hastens to add that account reviews are sometimes the best bet to deal with this complacent behaviour. “I remember this client who was fed up with his agency taking forever to deliver good ideas and creatives. But the moment he called for an account review and a pitch, the agency pulled all stops, put its best people on the job and delivered perfect ideas,” she says, recounting her experience of a few months ago. Prem Kamath, the marketing honcho of Star India somewhat affirms the notion. Having one worked as an agency guy, with some of the best and brightest names in the business - Kamath knows exactly how the cookie crumbles. “I believe that agencies work better under pressure, knowing that if they don’t deliver, I can always go to the next agency and still get the work within my timeline,” he says. Kamath’s strategy of empaneling three agencies for his media conglomerate, stands testimony to the ‘put agencies under pressure’ strategy, which is being followed by many big advertisers of corporate India today. Advertising honchos disagree. Says Jagdeep Bakshi of JWT, “The client agency relationship is a two way process. It’s give and take. The client should give a fair chance to the agency. If it is not working even then, they should separate,” he claims, adding that the whole deal is like going to a marriage counsellor. “He will ask you why you got married in the first place. And what’s the probability that you (in this case, the client) will be satisfied with another agency?” counters Bakshi.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...