Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz
Brand: Gati
Agency: Enterprise Nexus
The big idea was that here’s a courier company that would deliver ‘anything, anywhere’ – a grand promise at a time when India’s courier service category itself was barely organised. The storyboard talked of ‘delivering’ even to a man committing suicide. Macabre but laced with humour! The campaign re-positioned Gati as a delivery expert and changed the ‘boring’ perception of courier service companies.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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