Thursday, June 25, 2009

OH! DON’T WORRY. ZEBRAS AND DEER CAN CHEER TOO!


Shahrukh khan to Host IIPM 4Ps Annual Business and Marketing Quiz

A few weeks ago when IPL czar Lalit Modi first announced the IPL-2009 schedule at Mumbai, the atmosphere was electric. Everyone thought that the cricket gala in India would wipe away the gloomy economic sentiment. But after many twists in the tale, the cricket extravaganza landed in South Africa. A truly domestic tournament of India, in an untruly international arena!

Before the Election Commission of India announced the five-phased General Election schedule, IPL-2009 looked like a perfect dream. On the basis of the success of IPL-2008, this time, the anticipations were high. Lalit Modi confidently declared: “IPL is completely recession-proof.” Aware of the drawbacks of the Indian cricket administration, he thought that copying the European Football League model will change the entire scenario of Indian cricket administration. Modi felt that IPL would become a completely “political-proof sports model.” To an extent, after the first successful season of IPL, everyone thought that the model is fool-proof. But it was not to be!

No sooner than Modi & Co. announced the dates for IPL’s second season, the Union Home Minister P. Chidambaram dropped a bombshell. He said, “We can’t give security to both General Elections and IPL together. So, it’s better to postpone the event.” That bombshell shattered the perfect IPL dream, converting it into 177 hours of uninterrupted television package of ‘family entertainment’. Statements and counter statements flew across 24-hour TV news stations, reflecting the true colour of Indian politics. During the negotiation period NCP chief (and former BCCI President) Sharad Pawar, BJP’s Arun Jaitley, Congress’ Rajeev Shukla... every politician warmed his hands in the cricket cum political bickering. At the end it became General Elections versus the IPL.

Speaking on condition of anonymity, a former captain of the Indian cricket team told 4Ps B&M that the nation could have easily hosted both, the elections and IPL together. “But in our country, politics always rules and everything else becomes secondary. I know the elections are of utmost important. Even though I strongly feel that we could have held both together with little bit of adjustment in the IPL schedule. In doing that, we could have told the world that India is not Pakistan or Afghanistan. India is a safe country. But now it looks like we are almost at par with Pakistan as far as internal security is concerned,” he bemoans.

A final consolation for Indian cricket lovers arrived in the form of IPL-2009 in South Africa. According to BCCI’s Honorary Secretary N. Srinivasan, IPL’s commitment to loyal fans will remain the same, courtesy live telecasts of all matches. On 24th March, at 8:53pm, much before the official press conference at South Africa, an official e-mail from BCCI landed in the mailboxes of India’s top cricket writers, confirming that South Africa will host the tournament from April 18th to May 24th. A few minutes later, another email arrived with the joint statement of BCCI and ECB. In that Srinivasan clarified that “the climatic conditions in England during mid April and the absence of permanent floodlights at many of the venues made South Africa the better option for a tournament at this time of the year.”

On the other hand, in an exclusive interview with 4P B&M, ICC Chief Executive Officer Haroon Lorgat said, “Safety and security is paramount and the IPL is a domestic tournament run by the BCCI. If the organisers and the Indian government are unable to reach a compromise to allow the tournament to take place with what are deemed to be the necessary levels of security, then those organisers will do what is in their best interests.”

But he categorically said, “From the IPL’s perspective, it is not an ideal scenario to shift the tournament overseas.” The ultimate truth from the horse’s mouth itself! IPL in India is a truth. People of India would have directly felt the heat and dust of the lively tournament by supporting their teams on their home ground. Whereas IPL in South Africa is a glorified myth. All thanks to the shameless politicians and politics in India. By the way, did you know that ironically South Africa itself is going in for a general election? It is scheduled to start sometime in April end, a few days before or after the planned start of the IPL in that country! Where next?!?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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