1500-plus IIPM students placed across the country with 44 bagging international offers
From street promotions to online games to even launching an ice cream flavour that could make you smarter was adopted by Star Plus in order to promote their new quiz show – Kya Aap Panchvi Pass Se Tez Hain, with Shah Rukh Khan as its host. The idea was to create buzz around the show and make viewers familiar with its format to ensure that they feel that this is one show that they cannot afford to miss. All efforts were to make this one a greater success than Kaun Banega Crorepati. Although the show could not get decent TRPs, it paved way for future telly shows to adopt more innovative viral marketing campaigns.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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