Are you smarter than a fifth grader?

1500-plus IIPM students placed across the country with 44 bagging international offers

From street promotions to online games to even launching an ice cream flavour that could make you smarter was adopted by Star Plus in order to promote their new quiz show – Kya Aap Panchvi Pass Se Tez Hain, with Shah Rukh Khan as its host. The idea was to create buzz around the show and make viewers familiar with its format to ensure that they feel that this is one show that they cannot afford to miss. All efforts were to make this one a greater success than Kaun Banega Crorepati. Although the show could not get decent TRPs, it paved way for future telly shows to adopt more innovative viral marketing campaigns.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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As if the debacle with financial services and auto sector wasn’t enough, here’s another one: Retail.

With Circuit City filing for bankruptcy, one wonders who’s next by Pawan Chabra

They say that developing countries like India and China need to maintain steady economic growth of 7-8% to lift millions out of poverty. Unfortunately, for countries like US, who are staring at prospects of economic degrowth, the challenge seems to be with respect to millions that are not in poverty yet. The challenge increasingly would be how to keep them there; as companies, one after another are sounding the alarm about not so impressive times ahead.

After the crunch in financial services and auto, retail is the next source of bad news. Circuit City, the second largest consumer electronics retail chain in US has recently filed for bankruptcy under chapter 11, which has created a chaos in US retail industry.

In a situation where analysts are quite sure of a dull Christmas season ahead for retailers this year, Circuit City’s bankruptcy has given signals of a very rough road ahead to the other retailers in US. As John Crossman, President Crossman & Company states, “Retailers are very desperate for a bright festive season ahead and the industry need a big holiday season. We will see some big winners and big losers this time.” Crossman’s prediction seems true enough as, in a letter posted on Circuit City’s website, Jim Marcum, VP & CEO, Circuit City Stores, Inc. said, “This (bankruptcy) filing will give us the time and resources to address our financial challenges.”

City’s filing for bankruptcy has given many sleepless nights to giants in the IT industry as almost all IT stocks fell down drastically as soon as news of the filing spread. HP is the biggest unsecured creditor of Circuit City as City owes $118.8 million to HP, followed by many others who’ll now have to reframe their strategies to stay profitable in these bad times.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM Programme :- SUPERIOR COURSE CONTENTS
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Gyanendra Kashyap of 4Ps B&M gives the final F-word-primer on facts, figures, foibles and farces in carbon trading...

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They could have called it carbon dating instead of carbon trading, for all we care, given the completely controversial and practically outdated methodology on which this concept thrives! But we’ll cross the damned Kwai bridge when we reach it. First, the ides of March. There is no question that global warming has been the most talked about phenomenon in the last century and in this one too. Environmentalists have more often than not been sidelined as the trouble creators. Surprisingly, the most impactful of all the environmentalists has perhaps been the one who has been least known – the man who is credited with inventing carbon trading (pundits call him the father of carbon trading) – Richard Sandor! The man gave an economic value to efforts dealing with reduction in pollution, the most crucial aspect of environment. Sadly, what he envisioned is perhaps miles off what is becoming of this ‘business’.

Carbon trading is a part of international emission trading norm, which incentivises companies and/or countries that emit less carbon. If a company is registered with the appropriate council (mentioned later in the article), and it manages to ‘emit’ carbon dioxide ‘less’ than the quota allocated to it, then the company ‘earns’ a certain number of carbon credits, which, later on, the company can sell in carbon trading bourses to other firms that have exceeded their allocated limits of carbon dioxide production. That’s as simple as it should have been... Well, it somehow didn’t work out that way.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
Why Study Abroad When IIPM Gives You 3 global Advantages!