Bottoms up approach...

IIPM : EXECUTIVE EDUCATION

...to building India and making it look beautiful

Nano has shown to the auto industry that “there exists a fortune at the bottom of the pyramid.” But why aren’t others taking a cue from management guru C. K. Prahalad’s wisdom & of course, the inspirational work of the British born Indian architect late Laurie Baker? “ I don’t think that the real estate sector is thinking of any low cost housing projects. This is mainly because the land & construction costs are too high for any builder to venture into this arena. The problem can be met by greater public-private participation only,” says Alok Agrrawal, Principal Sun Apollo, a private equity fund, with expertise in reality sector. More importantly, “The homeless or poor have to be involved in the process that leads to their having homes,” says Pratima Joshi, Director of Shelter Associates, an NGO into housing homeless. She adds, “Occupants of government’s housing scheme for the poor, Valmiki Ambedkar Awas Yojana, weren’t satisfied with the dwellings given to them. If dwelling schemes served to them, doesn’t suit them, they will slide back to slums.” Perhaps, it is the jaded mindset in the industry, which prevents them from looking at the bottom of the pyramid. Otherwise, what stops the reality sector from building low cost houses for India’s 170 million slum dwellers? The companies should not totally leave the un-glamorous jobs to the government. Such efforts will only add sheen to their corporate face; and make them better corporate citizens.

B&E edit bureau: Rajeev K. Singh

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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