The customer-based and internal business process measures on the balanced scorecard identify the parameters that the company considers most important for competitive success. But the targets for success keep changing – only through the ability to launch new products, create more value for customers and improve operating efficiencies continually can a company penetrate new markets and increase revenues and margins.
Source: IIPM Publication
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Source: IIPM Publication
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Copyright IIPM(2006)
