IIPM Best B-school
Brand: Hero Honda Pleasure
Agency: FCB Ulka
By telling boys to take a backseat and girls to take charge, this campaign carried a strong message for its target consumers. It enabled Hero Honda’s Pleasure to jack up its sales in the category, despite being a new entrant. Rival TVS Scooty’s share fell by 3% and within a year Pleasure captured 9% of the scooty market. Big boys at HH seem to be having some fun!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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