LG Scarlet 42” LCD

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Technical Specification
Screen size - 42’’; Screen resolution – 1920x1080; Response time – 4ms;
PRICE: Rs.98,000 without taxes
WARRANTY: 1 year

The stylish design of the LG Scarlet LCD has won admiration from millions... What’s special about the Scarlet is its picture quality. “For the first time ever, LG has launched the Full HD technology in 42 inch LCD, which gives the stunning broadcasting experience,” asserts Amitabh Tiwari, Business Group Head, LG India. It also carries the dynamic contrast ratio of 50,000:1 with eye catching brightness, and has three HDMI ports. The scarlet features a clear voice technology which automatically adjusts human voice by reducing background noise thus providing supreme quality sound. Unlike other brands available in this category, it also has an invisible speaker system giving a surround sound experience. It has two USB ports for connection of the devices for quick connectvity.

Marketers’ delight: For consumers who want the slimmest LCD and the perfect picture quality can always go for elegant Scarlet. The LG Scarlet is stylish and desirable and that too at an affordable price.

Tester’s note: Pros – Excellent colour quality, contrast, HD video processing. Slick design. Cons – Jagged edges. Even lowest backlight level is too bright for dark rooms.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Based on a comprehensive survey conducted by Indian Council for Market Research (ICMR) in association with 4Ps B&M and The Indian PC Magazine

Now IIPM's World-Class Education... for everybody!!

METHODOLOGY The survey was conducted in three phases. Their descriptions are:

First Phase: The first phase marked the listing of the gadgets launched successfully in the year 2007-08 and a few past launches that had a wonderful stint even during the previous year. A total of 135 gadgets were listed to be identified by the respective companies (to ensure availability of the products) and was then evaluated by dealers and customers. The final list of gadgets was prepared taking into account gadgets from about 17 segments such as: Camcorders, Mobile phones, Laptops, Home Theatres, Music systems, Projectors, Printers et al.

Second Phase: In the second phase of the study, the list of gadgets were scrutinised by the dealers based on the availability, demand and likeability factor of the gadgets. Most of the gadgets were excluded from the list due to non-availability or for reasons of discontinuity. The retailers contacted were both multi-brand outlets and exclusive company showrooms. However, the maximum focus during the survey was on multi-brand outlets, where our research team got better insights into the host of available gadgets within the category.

Third Phase: The final phase of the research was based on a feedback both from the retailers and customers. The retailers/dealers were asked to rate the gadgets on a scale of 1-5 (where 1 is low and 5 is high). In totality, 220 retailers/dealers were covered in the 5 major cities of India - Delhi, Mumbai, Bangalore, Chennai & Kolkata. Based on averages of dealers’ perceptions, a Dealer Rating – DP* Rating, was given to each gadget. The break up of retailers covered is given in table 2. Similarly, the editorial team’s perception was listed too as 4Ps B&M* Rating. Finally we boiled down to 56 gadgets.

Apart from dealer’s perception, customer feedback on the gadgets were taken to list the final set of gadgets after analysing the responses. The customers for the gadgets survey belonged to SEC A1 and SEC A2.

A separate opinion poll was conducted amongst 1,000 customers across the 5 main cities and the average rating to choose the best gadget in a special category (like Apple MacBook Air was chosen as ‘The Most Desirable Gadget for 2008’).

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...