The final battle?

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

The history of brand infringements is nothing new to global markets but is certainly becoming much more popular in the evolving Indian auto industry. Especially when one looks at the history of infringements in the Indian market, the recent cases are surely an eye-opener. The latest to join the bandwagon is Mahindra-Renault India. Hyundai Motors India has filed a case against latter stating that the MRPL is planning a car named Sandero alleging that the rival was trying to cash in on its popular brand Santro, as the names sound similar. However, Renault India’s CEO Nalin Mehta issued a statement saying, “We have filed a reply requesting the honourable court for removal of Mahindra Renault’s name as the defendant. Mahindra Renault does not have any ownership of the Sandero brand. MRPL has never used or promoted the brand.” In fact, the history of infringement goes beyond Hyundai and Mahindra Renault India as the most talked about case have been the Bajaj and TVS’ infringement case under which the former filed a case against TVS for using twin-spark plug technology in its much-popular brand, Flame. Though, the court didn’t stop TVS from producing Flame, but it barred TVS from using the same technology, which was then allowed at a later stage. Experts believe that with passing time, the industry will evolve and such cases will keep on happening in one manner or the other.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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