SALT: Angelina Jolie bad timing!

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As luck would have it, the launch time for 'Salt' couldn't have been more wrong. With 'Inception' hogging the box office limelight, 'Salt' has been side-lined, especially since it is no blockbuster as such. Based on the concept of a CIA agent being accused of being a Russian spy, the story line could have been very interesting and gripping, but is instead weak as the so-called suspense is given out too soon. Thereafter, with respect to the present day scenario, the very plot of the movie doesn't quite stand to logic. If it had been set in the 90s, it would have made more sense.

Unlike 'Mr & Mrs Smith', where Jolie plays the second fiddle, this is completely a Jolie delight. The action is far better than in 'Tomb Raider', but goes a little over the top. A fragile Evelyn Salt (Angelina) devastates (literally) her opponents even in hand-to-hand combat. The story gets a little ridiculous in between when access to White House and almost every other private and high-security place is shown as a cake walk. Salt is not only skilled but a master of disguise too, except her character lacks clarity with respect to her true feelings toward life. She's shown toggling between being a CIA agent and thereafter a terminator, which shall be stopped by nothing at all! There is negligible room for anyone else in the movie, and hence Angelina must be credited for pulling off a movie all by herself.

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WHAT’S WORTH THE TRUE KILL IN 2010

The year 2009 was more about automobiles and telecom. But in 2010, players across various sectors and geographies are gearing up to steal the show... and market share!

HP TouchSmart All-in-One Desktop PC
Technical Specifications :
23-inch a 16:9 and 20-inch 16:9 720p widescreen
1080p full HD
Tilt Web cam
Wide frames (16:9)

It’s all in a touch: The new HP TouchSmart300 and TouchSmart600 is an All-in-one Desktop PC with a multi-touch technology. The desktop is well designed for less spacious living environment, it also offers new game console connectivity. The touch application of the desktop also includes the new Microsoft Windows 7 and also falls in place for Energy Star 5.0 requirements.

Chevrolet Beat
Technical Specifications :
Engine variants of 1.2, 1.2LS and 1.2LT.
Length – 3,595 mm,
Height – 1,520 mm,
Wheelbase – 2,375 mm,
Width – 1,595 mm

Beating the pulse: With the hatchback segment getting more competitive in India, the all new Beat from Chevrolet adds a lot of fuel to this fire. Along with an arching roofline and stylish vertical rear door, the Beat has a sporty three-door coupe appearance. For enhanced bold styling, the car has an integrated rear spoiler giving superior aerodynamic performance to this new baby from Chevy in India.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Bachchan steps in

In a signal of times to come, Big B showed his intentions to support Gujarat and CM Narendra Modi by stating that he would love to become the brand ambassador of the state. For Modi, this could not have come at a better time, especially with judicial quarters casting a critical eye on the past handling of certain cases within the state. Amitabh Bachchan – in general – is quintessentially extremely respected and revered throughout not only the nation, but across the world – with BBC even ranking him as the Star of the Millennium. Amitabh’s words and opinions, which reach millions through his blog and media interviews, are not only superlatively effective in context, but due to Bachchan’s sparkling literary usage, impressively hitting too. Given that, Modi pulling off such an association for his state can be called nothing less than a coup. Rauf Ahmed, Film Critic & Ex-Editor, Filmfare, commented, “I found the move very intriguing. It’s also interesting that after being a brand ambassador for SP-ruled UP, AB should have chosen to represent Gujarat.” That Bachchan goes the full mile and much more in giving justice to his committed promises is a factuality beyond doubt, but what is also important to note is that if Narendra Modi grabs the opportunity now, he has the best chance in the past few years to change civil society’s perceptions.

Anchal Gupta

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Help yourself, please!

The persistent turmoil in the aviation sector coupled with the mounting losses quarter after quarter (all thanks to the increasing input costs) have left Indian aviators high and dry. Moreover, all the major players, which include Kingfisher Airlines, Jet Airways and Air India, are also over burdened with huge debts mounting over them. While, Kingfisher Airlines has a debt of about Rs.90 billion, Jet Airways has a massive burden of about Rs.150 billion on its back. Well, the less we talk about Air India’s financial standing, the better it is! All these financial obstacles have forced the domestic players to urge the Civil Aviation Ministry to relax the FDI investment cap from the current 49%. However, a pertinent question that arises is, will this proposed increase in foreign investment in the sector actually solve all the problems of the airlines? “Airlines need to ensure that they match capacity with demand. There are currently too many airlines, with too many seats, chasing too few passengers. This will require more effective management as well as consolidation in the form of mergers and market exits,” suggests Binit Somaia, Regional Director, CAPA. Surely, apart from foreign investment, the airlines should also look at route rationalisation and cost cutting as effective measures to overcome the crunch. Somaia also highlights the role of the government in pulling the players out of the quicksand as he says: “The government’s key role is to provide a regulatory framework that provides certainty to investors, which is currently missing in the aviation sector.” Thus, it is not only the financial support that is required, but also the various aforesaid measures that must be adopted by the bleeding airlines to help themselves.

Ratan Lal Bhagat

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Will Indian TV formats ever find green global pasteurs?

While TV shows created in India are liked by audiences in Asia and the world, little has been done to license them out. Pallavi Srivastava does a dekho on when that might happen

Amongst all kinds of reality shows that have bombarded your idiotbox in recent times (like Perfect Bride, Big Boss, Khatron Ka khiladi, Is Jungle se mujhe bachao, Sach ka saamna, Dus Ka Dum, Pati Patni or woh, et al), any guesses as to which one was the longest running? It’s Roadies on MTV, which is presently running in its seventh season. And what about the longest running musical show? That’s SaReGaMaPa which has salvaged some pride for Zee TV and is into its 15th year now (It was originally christened SaReGaMa). For the record, the longest running dance show is Boogie Woogie, which has been on Sony’s programme list for a decade now. And guess what? All of these shows are original Indian formats and not licensed versions of global hits a la Khatron Ke Khiladi (Fear Factor), Big Boss (Big Brother) and others of their ilk.

Interestingly, there are many successful original Indian shows like Aap ki Kachehri, Dance India Dance, Nach Baliye. Also, unlike most of the imported reality shows, these have had their ratings soaring one season after another. But this is precisely where we come at a crossroads. It’s a matter to seriously ponder over – while we have a huge list of ‘imported’ television shows, why is it that this current is only unidirectional? In other words, why aren’t Indian shows licensed out to global markets?

Surely, it is not for lack of preference amongst overseas content licencees that this limitation sits in place, as industry veterans like Indrajit Ray, Chief Creative Officer, UTV feels, “Indeed, there is immense scope for original Indian formats – both fiction and non-fiction – to travel abroad.” Especially in markets like South-East Asia, Latin America and many other third world countries, there are some big opportunities going unnoticed... Beat this: Brazil’s number one TV show “Caminho Das Indias” (India’s Way) is an Indian tale with Brazilian actors! It features an upper-caste girl who falls in love with a Dalit boy. The girl’s family disproves their relationship and tries to marry her off, while the boy strives hard to keep their love alive; India sells, and like nobody’s business! And this is not the only proof of it. Dubbed versions of many Indian shows are also quite popular in many global markets as Vanita Khandekar, a media consultant, agreeingly states, “Dubbed versions of a lot of Balaji shows are quite popular in markets like Singapore and Malaysia. Definitely, there is scope for Indian shows, be it in terms of formats or dubbed versions...”

So despite the strong potential, why is it that the export of Indian TV shows is not in vogue yet? Rajesh Sawhney, President, Reliance Big Entertainment presents his logic, “Indian production houses are not allowed to become stronger. They don’t own the Intellectual Property Rights (IPRs) of the formats. IPRs are with the broadcasters, who are worried more about their India operations!” The interesting fact here is that earlier, the production houses owned the IPRs in India. Take for example Shanti, which was amongst the biggest TV blockbusters in India. The IPR is with UTV Production house. However, an optimistic Ray of UTV opines, “Somehow in the Indian context, the trend of broadcasters owning TV rights became popular. But things are changing now.” In fact, UTV Television is developing two new shows, the IPR of which they will own, as Ray adds, “We have initiated the process, and I am sure others too will think along similar lines.” Apart from these, there are other hiccups like lack of structured documentation of the formats.

Another reason for this one way trade is that licensing TV formats is not looked up as a serious source of revenues, either by broadcasters or production houses as Ashish Gowalkar, Head Non-fiction, Zee TV admits, “Licensing television formats is not our core business.” However, given a chance to license his content, he will think about going ahead as he states, “If a content aggregator comes to us and says that they will market and sell our formats globally, we would like to do that.” Thus, there is a need to explore this opportunity seriously, as Ashish Patil, GM MTV India & Senior Vice President – Creative & Content, puts it, “Someone needs to pick the successful formats and market them aggressively.” Content aggregators like Bull Dog Media are slated to play a crucial role in this process. Bull Dog Media partnered with Mark Burnett Productions (the format holder of ‘Are you smarter than the fifth grader’) and licensed it out to Star Plus. Currently Bull Dog focuses only on bringing global formats to India, but Akash Sharma, founder and MD of the company, says that as the business grows, they will obviously be looking at marketing Indian formats in global markets.

Questions and doubts aside, looking at the direction in which the winds of change are blowing, it is only but time before licensing TV formats & content is looked upon as a serious revenue stream as Vivek Bahl, Creative Head, Star Plus thumps, “The same is already happening between regional & Hindi GECs… and I definitely see potential in some of the content moving out of the country.” UTV’s Ray feels, reality shows will have the maximum chance of playing the lead role in this change, but surely, fiction formats (especially family drama shows) too will follow. Guess one may soon find Indian TV formats seeking green global pasteurs, and if Ray is to be believed, the moment is only 12 to 16 months away. Fingers crossed we are, Mr. Ray!

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

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